You finally have your logo, after some revisions and a lot of thought, your company now has an image that will help make it easily identifiable and shows everyone that your business means business. So, what do you do with it now that you’ve got it? Here are some suggestions to help you get the most out of your logo.
If you have a brick and mortar store the signs should have your logo on it. If you worked with a good designer they ought to have provided you with a file version of your logo with a .eps and/or .pdf that many print houses ask for to create your signs. The sign on the building, in the building windows, and signs on the street in front should all happily display your new logo.
2 Business Cards & Collateral
You spent a lot of time and money on your logo, so when it comes time to get your business cards carefully consider your choices. You can go the economical route and buy the basic paper and finish, or you can add more impact with something in a heavier weight and brilliant finish. Your logo should also appear on your invoices, receipts, stationary, letterhead, etc. Anything that your clients/vendors will come in contact with should have your logo imprinted on it.
3 Marketing Materials
If you have a restaurant the menu should be branded with your logo. If you have a gift shop the price tags should have your logo. If you have a photography studio the discs or jump drives you give to your client with their photos on them should have you logo on it, not to mention the photos themselves.
There are many print shops that can add your logo to cups, pens, hats, shirts, bags, the list goes on and on. This often works best if it dovetails nicely with your business. For the above example, a photographer that gives a jump drive with their logo on it to the client for their final photos. The jump drive is useful and will be something they keep and reuses, and with each use a reminder of your business and that perhaps it’s time to get new photos made. Another way to make this in a smaller way is to have some tote bags with your logo made to give to staff, friends, and family. As they use the bag around town people see your logo.
We all know that our logo should go in standard paid for advertising, but many aren’t sure about sponsored events. Asking the charity or event coordinator will usually tell you the guidelines for their sponsors logos (typically based on the package price you’ve signed up for). Event and charity sponsorship are a great way to show that you are not only a part of the community, but help to support it.
6 Social Media
It seems like common sense, but many people overlook putting their logo on their social media pages. There are a lot of things to take care of once you get your logo and this one is sometimes put off and then forgotten. If you’ve signed up for several social media platforms it’s best to make sure they are all branded out with your logo even if you don’t plan on using them much.
Knowem.com is a great site to see where your name is used and available on lots of social media platforms in once easy spot. It’s a good idea to snag your company name on as many of them as you can even if you aren’t planning to use them. There is no way to predict which one will be the next big one and this way your name is tucked away until that day.