A great business logo ought to convey the essence of your company’s service, product, and/or personality. In order to provide you with solid logo options your designer needs a little more information than the business name and color preferences. If you are able to provide more information there is a better chance the designer will be able to create options that truly encapsulate your business in the design.
So what kind of information can help this process?
- Why you chose the business name
- A list of services/products that you offer with any important details of each
- Your area competitors
- Why people choose you over those competitors
- Color and style preferences
- How your business helps your clients
- Business personality: fun, serious, hip, geek, fashionable, young, traditional, etc. (provide about five)
- What you want your logo to accomplish
- Slogan, tagline, motto
- Logo’s and/or brand’s you aspire to be like
- All ideas you have for your logo
A good designer will get much of this information for you via a form or interview. Many people find the form preferable because it gives them time to think through answers and something to refer to once the designs are presented.
Your logo should have meaning, a personality, and represent what the company is at its core.