You’ve Got a Logo! Now what?
You’re ready to show everyone that your business means business. What do you do with it now? Here are some suggestions to use your logo effectively.
The sign on the building, in the windows, and signs on the street should all happily display your new logo. A good designer will provide you with a multiple file versions of your logo. The printer you work with will specify which file types they require to make your signage.
2 Business Cards & Collateral
Carefully consider your choices for business card paper stock. You can go the economical route and buy the basic paper and finish, or you can add more impact with something in a heavier weight and brilliant finish. Ensure your logo is on your invoices, receipts, stationary, letterhead, etc. Anything that your clients/vendors will come in contact with should have your logo imprinted on it. View examples here
3 Marketing Materials
In a restaurant the menu should be branded with their logo. Gift shops should have price tags with their logo. Photography studios should brand the discs or jump drives given to clients with their photos on them.
There are many print shops that can add your logo to cups, pens, hats, shirts, bags, the list goes on and on. This often works best if it dovetails nicely with your business. For the above example, a photographer that gives a jump drive with their logo on it to the client for their final photos. The jump drive is useful and will be something they keep and reuse, and with each use a reminder of your business and that perhaps it’s time to get new photos made.
We all know that our logo should be on advertising that we have paid for. What about sponsored events? Asking the charity or event coordinator will usually tell you the guidelines for their sponsors logos (typically based on the package price you’ve signed up for). Event and charity sponsorship are a great way to show that you are part of the community, and help to support it.
6 Social Media
Many people overlook putting their logo on their social media pages. Take a look at any social media platforms you’ve signed up for and brand them. Refer to Canva.com for image sizes for popular platforms.
Knowem.com is a great site to see where your name is used and available on lots of social media platforms in once easy spot. Snag your company name on as many of them as possible. You don’t have to use them all. There is no way to predict which one will be the next big one. You’ll be ready should one of them become front and center.