We all understand that a successful business needs marketing, but what are the things every small business needs to market effectively?
A Logo & Business Card
The keystone of all your marketing will be the logo. This is a primary investment in your business brand identity. It’s tempting to shortcut this, but this is a prime example of what you put into it is what you get out of it. Your logo should be usable in a variety of ways from print to web – a professional logo designer will provide you with a multitude of files to suit these needs. Your business should have a logo that you are proud to show off in your marketing materials.
No matter which social media platform(s) you use they will need to be branded with your logo. Each platform also has strengths and weaknesses that you will need to be aware of so you can spend your marketing time in the most effective avenues. Social media makes your business more accessible to your clientele , opening up conversations and buzz about your product or service. Being on social media makes you and your business more approachable for a broader audience.
Having a website for your business is important. Having a website that is easy to use, responsive, and reflects your brand identity is vital. You don’t want to lose a client because your site is confusing. Your site can be as simple as a landing page with a business description and ways to contact you, or more extensive with forums, blog, shopping cart, & more. A well crafted website will give your business instant credibility. This site will work for you 24 hours a day and reach people across the world; make sure it has the impact your business deserves.
Marketing is a perpetual machine that will need consistent tending. There are many things that your business needs from you, and some aspects of it are better left to skilled designers that can take some of the burden off you and help you save time and money in the long run.